{"id":31004,"date":"2024-05-12T16:49:19","date_gmt":"2024-05-12T15:49:19","guid":{"rendered":"https:\/\/zszelena42.eu\/2021\/?p=31004"},"modified":"2024-05-12T16:49:20","modified_gmt":"2024-05-12T15:49:20","slug":"klamava-reklama","status":"publish","type":"post","link":"https:\/\/zszelena42.eu\/2021\/skolni-rok\/2023-2024\/klamava-reklama\/","title":{"rendered":"Klamav\u00e1 reklama"},"content":{"rendered":"\n<p>V r\u00e1mci finan\u010dn\u00ed gramotnosti si \u017e\u00e1ci objasnili, jak rozpoznat <strong>nekal\u00e9 obchodn\u00ed praktiky<\/strong> a <strong>klamavou reklamu.<\/strong> Na z\u00e1v\u011br si pak takovou klamavou reklamu zkusili sami vytvo\u0159it a p\u0159esv\u011bd\u010dit sv\u00e9 spolu\u017e\u00e1ky o jejich koupi \ud83d\ude42 <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"31007\" src=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093845-rotated.jpg\" alt=\"\" class=\"wp-image-31007\" srcset=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093845-rotated.jpg 768w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093845-225x300.jpg 225w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093845-113x150.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"31008\" src=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093854-rotated.jpg\" alt=\"\" class=\"wp-image-31008\" srcset=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093854-rotated.jpg 768w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093854-225x300.jpg 225w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093854-113x150.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"31010\" src=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093902-rotated.jpg\" alt=\"\" class=\"wp-image-31010\" srcset=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093902-rotated.jpg 768w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093902-225x300.jpg 225w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093902-113x150.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"31009\" src=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093910-rotated.jpg\" alt=\"\" class=\"wp-image-31009\" srcset=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093910-rotated.jpg 768w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093910-225x300.jpg 225w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093910-113x150.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"31006\" src=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093932-rotated.jpg\" alt=\"\" class=\"wp-image-31006\" srcset=\"https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093932-rotated.jpg 768w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093932-225x300.jpg 225w, https:\/\/zszelena42.eu\/2021\/wp-content\/uploads\/2024\/05\/IMG_20240510_093932-113x150.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Co to znamen\u00e1, kdy\u017e se \u0159ekne &#8222;nekal\u00e9 obchodn\u00ed praktiky&#8220;?<\/strong><\/p>\n\n\n\n<p>snaha obchodn\u00edk\u016f nal\u00e1kat z\u00e1kazn\u00edky na koupi sv\u00e9ho zbo\u017e\u00ed r\u016fzn\u00fdmi zp\u016fsoby. Ty, kter\u00e9 poru\u0161uj\u00ed z\u00e1kon, se naz\u00fdvaj\u00ed nekal\u00e9 obchodn\u00ed praktiky: klamav\u00e9 praktiky (klam\u00e1n\u00ed o kvalit\u011b v\u00fdrobku, o ukon\u010den\u00ed distribuce na trh aj.), agresivn\u00ed praktiky (manipulace, n\u00e1tlak, vyd\u00edr\u00e1n\u00ed).<\/p>\n\n\n\n<p><strong>NEJ\u010cAST\u011aJ\u0160\u00cd P\u0158\u00cdKLADY nekal\u00fdch obchodn\u00edch praktik<\/strong><br>1) \u201e<strong>\u0161krty\u201c na cenovk\u00e1ch <\/strong>\u2013 prodejci schv\u00e1ln\u011b uv\u00e1d\u011bj\u00ed vy\u0161\u0161\u00ed cenu, kterou \u0161krtnou, a nahrad\u00ed ji skute\u010dnou, je\u017e cht\u011bj\u00ed z\u00edskat.<br>2) <strong>nepravdiv\u00e9 informace o \u010dasov\u00e9 omezenosti nab\u00eddky<\/strong> \u2013 v\u00fdrobce l\u017eiv\u011b uv\u00e1d\u00ed, \u017ee v\u00fdrobek \u010di slu\u017eba je nab\u00edzena po omezenou dobu. Sna\u017e\u00ed se tak z\u00e1kazn\u00edky p\u0159inutit k okam\u017eit\u00e9 koupi.<br>3) <strong>v\u00fdrobce nepravdiv\u011b informuje o mo\u017enosti v\u00fdrobku vyl\u00e9\u010dit<\/strong> (nemoc, zdravotn\u00ed poruchu aj.) \u2013 ve skute\u010dnosti v\u00fdrobek \u017e\u00e1dn\u00e9 takov\u00e9 schopnosti nem\u00e1, \u010dasto se tato taktika pou\u017e\u00edv\u00e1 na p\u0159edv\u00e1d\u011bc\u00edch akc\u00edch.<br>4) <strong>manipulace s d\u011btmi <\/strong>\u2013 nab\u00e1d\u00e1n\u00ed d\u011bt\u00ed ke koupi zbo\u017e\u00ed nebo, aby d\u011bti p\u0159esv\u011bd\u010dily dosp\u011blou osobu ke koupi.<br>5) <strong>nevy\u017e\u00e1dan\u00e9 nab\u00eddky zbo\u017e\u00ed <\/strong>\u2013 telefonick\u00e9, emailov\u00e9, osobn\u00ed obt\u011b\u017eov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nab\u00edzen\u00edm ur\u010dit\u00e9ho zbo\u017e\u00ed.<br>6) <strong>ozn\u00e1men\u00ed o v\u00fdh\u0159e<\/strong> \u2013 p\u0159\u00edpadn\u00e1 mo\u017enost v\u00fdhry je podm\u00edn\u011bna koupen\u00edm v\u00fdrobku, \u010dasto za velk\u00e9 ceny.<br><\/p>\n\n\n\n<p><strong>Co to znamen\u00e1, kdy\u017e se \u0159ekne &#8222;klamav\u00e1 reklama&#8220;?<\/strong><\/p>\n\n\n\n<p>Za klasickou klamavou reklamu m\u016f\u017eeme ozna\u010dit nap\u0159\u00edklad<strong> nepravdiv\u00e9 \u00fadaje o slo\u017een\u00ed v\u00fdrobku<\/strong>, <strong>jeho cen\u011b <\/strong>nebo nap\u0159\u00edklad <strong>o m\u00edst\u011b v\u00fdroby<\/strong>. Klamav\u00e1 reklama se dnes u\u017e v\u0161ak projevuje i v mnoha jin\u00fdch praktik\u00e1ch \u2013 nap\u0159\u00edklad <strong>kdy\u017e e-shop uv\u00e1d\u00ed, \u017ee je zbo\u017e\u00ed dostupn\u00e9, ale ve skute\u010dnosti je ho nejprve t\u0159eba vyrobit<\/strong>. Nebo kdy\u017e <strong>aerolinka uv\u00e1d\u00ed, \u017ee na dan\u00fd let zb\u00fdv\u00e1 posledn\u00edch p\u00e1r kus\u016f letenek, aby spot\u0159ebitel nem\u011bl \u010das nad n\u00e1kupem detailn\u011b p\u0159em\u00fd\u0161let<\/strong>, ale letenku koupil co nejrychleji v obav\u00e1ch, \u017ee pozd\u011bji ji\u017e dostupn\u00e9 nebudou.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V r\u00e1mci finan\u010dn\u00ed gramotnosti si \u017e\u00e1ci objasnili, jak rozpoznat nekal\u00e9 obchodn\u00ed praktiky a klamavou reklamu. Na z\u00e1v\u011br si pak takovou klamavou reklamu zkusili sami vytvo\u0159it a p\u0159esv\u011bd\u010dit sv\u00e9 spolu\u017e\u00e1ky o jejich koupi \ud83d\ude42 Co to znamen\u00e1, kdy\u017e se \u0159ekne &#8222;nekal\u00e9 obchodn\u00ed praktiky&#8220;? snaha obchodn\u00edk\u016f nal\u00e1kat z\u00e1kazn\u00edky na koupi sv\u00e9ho zbo\u017e\u00ed r\u016fzn\u00fdmi zp\u016fsoby. Ty, kter\u00e9 poru\u0161uj\u00ed&hellip;&nbsp;<a href=\"https:\/\/zszelena42.eu\/2021\/skolni-rok\/2023-2024\/klamava-reklama\/\" rel=\"bookmark\">\u010c\u00edst d\u00e1le &raquo;<span class=\"screen-reader-text\">Klamav\u00e1 reklama<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":31005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[323,324,346,301],"tags":[],"class_list":["post-31004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9-a-23-24","category-9-b-23-24","category-9-c-23-24","category-2023-2024"],"_links":{"self":[{"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/posts\/31004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/comments?post=31004"}],"version-history":[{"count":1,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/posts\/31004\/revisions"}],"predecessor-version":[{"id":31011,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/posts\/31004\/revisions\/31011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/media\/31005"}],"wp:attachment":[{"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/media?parent=31004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/categories?post=31004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zszelena42.eu\/2021\/wp-json\/wp\/v2\/tags?post=31004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}